INITIALIZING_GLOBAL_DATA_STREAM...

VALUATION_SUITE_v2.0

MULTI-METHOD STARTUP VALUATION ENGINE // BENCHMARKED AGAINST LIVE TRUSTMRR DATA

LIVE_MARKET_BENCHMARKS // SOURCE: TRUSTMRR.COM
FETCHING_MARKET_DATA...
CALC_01 // SaaS ARR MULTIPLIERMOST COMMON
%
%
%
VALUATION_RANGE
$504,000–$720,000
ARR_MULTIPLE: 3.5x–5.0x
IMPLIED_ARR
$144,000
ARR_MULTIPLIER_SCORE
3.5x
BASED ON GROWTH + MARGIN + CHURN
// HOW IT WORKS
ARR multiplier is the gold standard for SaaS exits. Growth >30%/mo adds +0.5x. Margin >75% adds +0.5x. Low churn (<2%) adds +0.5x.
// BENCHMARK
TrustMRR median MRR is $0. Your ARR is ABOVE market median.
CALC_02 // REVENUE MULTIPLEACQUIRERS USE THIS
x
MULTIPLE_GUIDE
LIFESTYLE / <$50K ARR1–2x
GROWING / $50K–$500K ARR2–4x
FAST / $500K+ ARR4–8x
HYPERGROWTH / >100% YoY8–15x
ESTIMATED_VALUATION
$600,000
4x ANNUAL REVENUE
MONTHLY_REVENUE
$12,500
// HOW IT WORKS
Revenue multiples are used by strategic acquirers. Product businesses typically fetch 3–5x annual revenue. Services businesses closer to 1–2x.
CALC_03 // SELLER'S DISCRETIONARY EARNINGSFOR PROFITABLE BIZES
x
SDE = NET_PROFIT + OWNER_SALARY + ADD-BACKS
Common add-backs: Owner salary/draws, One-time marketing spend, Personal expenses run through the business, Depreciation.
ESTIMATED_VALUATION
$180,000
3x SDE
MONTHLY_SDE
$5,000
MONTHLY OWNER EARNINGS
// HOW IT WORKS
SDE / ETA multiples are the standard for micro-PE and search fund acquisitions. Indie businesses with $50K–$500K SDE typically fetch 2–4x SDE.
// TRUSTMRR CONTEXT
Based on 0 comps, the average margin is N/A%.
CALC_04 // DISCOUNTED CASH FLOW (5-YR LITE)GROWTH STAGE
%
%
Typical discount rates: Early SaaS (30–40%), Mid-stage (20–25%), Late stage (12–18%). Higher = more risk.
5YR_DCF_VALUATION
$638,072
PRESENT VALUE OF FUTURE CASH FLOWS
YR_1 ARR$172,800$138,240 PV
YR_2 ARR$207,360$132,710 PV
YR_3 ARR$248,832$127,402 PV
YR_4 ARR$298,598$122,306 PV
YR_5 ARR$358,318$117,414 PV
// HOW IT WORKS
DCF projects cash flows for 5 years then discounts them back to present value. Used by VC and growth-stage buyers to justify premium multiples.
VALUATION_CROSS_REFERENCE // ALL METHODS
ARR_MULTIPLIER
$612,000
Midpoint of range
REV_MULTIPLE
$600,000
4x annual revenue
SDE_MULTIPLE
$180,000
3x SDE
DCF_5YR
$638,072
25% discount rate
GLOSSARY // KEY TERMS
ARR
Annual Recurring Revenue — the predictable annual revenue from subscriptions.
MRR
Monthly Recurring Revenue — predictable monthly income from ongoing subscriptions.
SDE
Seller's Discretionary Earnings — net profit + owner comp + add-backs. The true owner earnings.
ARR MULTIPLE
Valuation ÷ ARR. Higher growth and lower churn = higher multiple.
CHURN
The % of customers or revenue lost monthly. Directly impacts multiplier and acquirer confidence.
DCF
Discounted Cash Flow. Projects future earnings and discounts them to present value using a risk rate.